Makeup is getting more innovative these days while trying to meet the demands and expectations of customers who are getting more informed. Smartphones have changed the game for many brands. As for cosmetic brands, they are now more transparent with their ingredients and benefits, as customers are now more information savvy. With a simple search, there is always a better product out there with better promises. Brightening, anti-aging, hydrating, are just some of the keywords buyers look for.
Now we have makeup infused with skincare. It all began with the BB cream – blemish balm – that does the job of hydrating, evening out the skin tone, and sun protection. CC cream – color corrector – helps to eliminate redness or dullness of the skin, so you would find many CC creams to have a red or green tint to them while providing light coverage.
DD cream – dynamic do-all – is the latest addition to the “alphabet cream” family. Just like its name, it does everything a BB and CC cream does with an additional anti-aging property. The anti-aging specialty of the cream works to diminish wrinkles and fine lines throughout use. Additionally, DD cream will balance skin tone and protect the most sensitive areas of your skin.
Compared to foundations, these creams have lighter coverage for people who just need a simple pick-me-up. It does not only act as a skin tint, it gives all the benefits of a skincare regime that foundations lack. They are formulated especially for people who want something quicker and simpler.
Would it be safe to say they could replace foundations completely? Not really. Foundations provide higher coverage and is preferred when doing a layered makeup look. But for people on the go looking to freshen up, DD cream is a good essential to implement in their morning routine.